For technology-based businesses, strategic PR initiatives can trigger broad adoption of emerging and established technologies, vanquishing rivals and winning credibility on Wall Street. Ricochet's technology practice has an unparalleled reputation for developing highly aggressive campaigns that build momentum.
THE TECHNOLOGY TESTING PROGRAM
Technology moves at breakneck speed, and PR professionals working in this area must communicate complex ideas in simple, compelling language. To ensure our technology professionals are the very best, new members of our technology team who are not seasoned veterans must graduate from our own 6-month-long technology testing program, the only one of its kind in the PR industry. Topics covered in this educational program include: The history of computing, encompassing hardware, software and IT; the Internet; wireless communications; consumer technology and gaming; robotics; and how technology impacts society.
Take a sample technology publicist certification quiz.
