Deltek, Inc.

About Deltek: Founded in 1983, Deltek is a leading provider of enterprise applications software designed specifically for project-focused businesses. More than 12,000 customers worldwide rely on Deltek to measure business results, optimize performance, streamline operations and win new business.

Challenge: Deltek competes with some of the most high profile names in the software industry including Oracle and SAP. Though the company enjoyed strong awareness amongst small and midsize businesses, it desired increased market-share in the government and not-for-profit sectors, two areas which are historically quite insular.

Strategy: To foster trust within these sectors, Ricochet placed a roster of senior Deltek executives in speaking positions at conferences and conventions attended by compliance executives, government contractors and senior figures working for not-for-profit organizations.

Results: Over the course of one year, Ricochet secured 10 separate keynote speaking positions for senior Deltek executives including: The Nonprofit Technology Enterprise Network (N-TEN) Nonprofit Technology Conference; The Project Management Institute’s Annual International Conference; and the Association of Management Consulting Firms’ Knowledge Accounting Day.

By using these speaking opportunities as platforms for articulating their many successes and vision for the future to key decision makers, Deltek established considerable recognition and authority amongst peers, helping the company compete with the big names in their space.