Environmental Power Corporation

About Environmental Power: Environmental Power is a $70 million company that has a long history of building and managing clean energy facilities. Microgy, Inc., the company’s principal subsidiary, holds an exclusive license in North America for a proprietary anaerobic digestion technology that generates methane gas from animal wastes.

Challenge: Environmental Power had worked with several other PR firms but was unable to break out of traditional coverage in the agricultural trades. The company engaged Ricochet to generate coverage in both the mainstream media and targeted trades to raise the company’s profile in the energy and agricultural communities, stimulate stock growth and drive sales.

Strategy: To raise awareness of the company among the mainstream press and to set the stage for upcoming news announcements, Ricochet targeted prominent business reporters in New York and Washington, DC. To overcome Environmental Power’s prior lack of mainstream exposure, Ricochet engaged journalists on several fronts, tying the company into larger trend stories and targeting both national and regional media.

Results: Within the first three months of the campaign, Ricochet placed Environmental Power in a front page feature story in the New York Times business section and secured stories in both Forbes and Fortune, as well as the Associated Press and Reuters newswires. Ricochet also secured coverage in major mainstream outlets including USA Today, the Wall Street Journal, Financial Times and the Dow Jones Newswire, along with key agricultural trades and regional newspapers.